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In this 5-minute VivaTech News interview, HAUS OF PARK explores how AI, gaming, and interactive storytelling help brands connect with Gen Z and Gen Alpha. We break down why play is essential to reaching younger audiences, and how real-time, co-created brand experiences powered by AI can drive deeper cultural relevance and engagement.

Pourquoi le jeu est la clé pour connecter avec les générations Z et Alpha à l’ère de l’IA

In this 5-minute VivaTech News interview, HAUS OF PARK explores how AI, gaming, and interactive storytelling help brands connect with Gen Z and Gen Alpha. We break down why play is essential to reaching younger audiences, and how real-time, co-created brand experiences powered by AI can drive deeper cultural relevance and engagement.

Why play is the key to connecting with Gen Z and Alpha in the age of AI. | Haus of Park - For The Pursuit of Play

Why play is the key to connecting with Gen Z and Alpha in the age of AI.

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We create brand worlds that encompass the entire consumer journey.

Haus of Park - For The Pursuit of Play

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Haus of Park

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Why play is the keyto connecting withGen Z and Alphain the age of AI.

Why play is the key
to connecting with
Gen Z and Alpha
in the age of AI.