Transmedia

Transmedia storytelling: crafting
narratives across multiple platforms (IP)

Transmedia
Engagement
Multi-platform narratives
33 mins

Discover how transmedia storytelling helps brands and creators craft immersive, multi-platform narratives that deepen fan engagement. In this VivaTech talk with Michael Fan and Marianne Carpentier, we explore how to balance innovation and consistency across IPs, navigate new launches in saturated markets, and design cohesive worlds that thrive across film, games, series, and beyond.

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